Lahore has been the center of Pakistani cinema since independence in 1947. However, with Urdu film hub largely shifting to Karachi by 2007, film industry in Lahore became synonymous with Pakistani Punjabi film Industry.[citation needed]
The word "Lollywood" is a portmanteau of "Lahore" and "Hollywood", coined in 1989 by Glamour magazine gossip columnist Saleem Nasir, and is usually used comparatively with respect to other film industries in South Asian cinema.
^"Goonda raj". The Express Tribune. 25 November 2012. Retrieved 20 February 2022. The real-life characters behind the goonda and gandasa era of Lollywood... The scene is from the 1979 Lollywood film Wehshi Gujjar. On the face of it, to any modern critic of the Punjabi film industry, the story follows the 'tried-and-tested' Punjabi film formula: honour, bharaks (grandiose boasting), machismo and violence.
^"Lollywood music special: Pakistani star Sultan Rahi like never before in 'Jasoos'". Scroll.in. 6 May 2017. Retrieved 20 February 2022. Though from an Urdu-speaking Indian immigrant background, Rahi did most of his acting in Punjabi films. Indeed, the whole genre of so-called gandasa (long-handled axe) movies, which has dominated Punjabi filmdom since the late '70s, is built almost entirely upon the face and voice of Sultan Rahi.
